Product Management Foundations
Definition of Product Management
Responsibilities of Product Managers
Key Skills for Product Managers
Product Lifecycle
Case Study: The Rise and Fall of the iPod
Product Management Foundations with Generative AI (GenAI)

Case Study: Siemens AG and PLM Implementation
Lifecycle Stages and Strategies
Lifecycle Management Frameworks
Adapting Product Strategy by Lifecycle Stage
Product Lifecycle Management (PLM) with Generative AI (GenAI)

Case Study: Airbnb’s Customer Discovery and Validation Journey
Identifying Customer Needs and Pain Points
Frameworks for Customer-Centric Development
Product-Market Fit

Case Study: Amazon Prime Product Strategy and Vision
Long-Term Product Strategy Development
Positioning and Differentiation
Product Strategy and Vision with Generative AI (GenAI

Case Study: Slack
Building the Product Roadmap
Prioritization Techniques for Roadmapping
OKRs and KPIs for Product Success
Product Planning and Roadmap Development with Generative AI(GenAI)

Continuous Discovery and Dual-Track Agile
Backlog Management and Sprint Planning
Iterative Development and Experimentation
Product Development Methodologies with Generative AI (GenAI)

User Experience (UX)
Design Thinking
Case Study: IBM Design Thinking
UX/UI Fundamentals
Wireframes, User Flows, and Usability Testing
PRODUCT FRAMEWORK
Heart Framework
AARRR (Pirate Metrics) Framework
RICE Prioritization Framework
GIST Framework
ICE Scoring Model
SWOT Analysis
PESTLE Analysis
KANO Model
JTBD and Innovation
North Star Metric Framework

AIDA Framework (Attention, Interest, Desire, Action
Customer Journey Mapping for GTM (Go-to-Market)
Customer Journey Mapping for a SaaS Product:
Go-to-Market (GTM) Strategy and Launch with Generative AI (GenAI)

The Process of Data-Driven Decision Making
Case Study: Netflix – Data-Driven Content Strategy
Product Analytics and Key Metrics
Frameworks for Growth and Engagement
Analytics and Data-Driven Decision Making with Generative AI (GenAI)

Scaling Operations and Resources
Growth Frameworks and Tactics
Customer Retention and Churn Reduction
Scaling and Optimization in the Growth Stage with Generative AI (GenAI)
Project: Developing a Mobile App for Grocery Delivery

Challenges in the Maturity Stage
Strategies for Managing Products in the Maturity Stage
Feature Rationalization and Portfolio Management
Sunsetting or Pivoting Declining Products
Case Study: The Decline and Revival of the iPod
Optimizing for Profitability in the Maturity Stage
Feature Rationalization and Portfolio Management
Product Lifecycle Challenges and Management in Maturity with
Generative AI (GenAI)